Products & instruction
I truly believe that when you share your ideas with the world, you help inspire others to do and reach for more. For this reason, I have many creative outlets that allow me to share my passions, including:
- My personal blog
- My copywriting newsletter
- My food blog
- My art blog
- My copywriting course at Miami Ad School
In addition to the above, I also create and sell digital products that allow me to share me knowledge in bite-sized packages. Below you’ll find a showcase of my top 4 products: 2 eBooks, 1 email course, and 1 branding course, which I’m incredibly excited to share with you.
eBook: From Full-time to Freelance
Have you ever considered becoming a freelancer?
For many of us, the thought of working for ourselves is incredibly appealing, but when it comes down to actually making the jump from full-time employee to independent freelancer, we balk.
The most common reason? Fear.
We’re afraid of “giving up a good thing”–our jobs, steady paychecks, and that sense of security we hold so dear. We’re afraid of failing, and not wanting to let ourselves (or the people we care about) down. And lastly, we’re afraid of of going against the grain, scared of what people may think if it doesn’t work out, and that they’ll think we’re idiots for trying something different.
No one understands this fear more than I do, which is why I wrote From Full-time to Freelance, a book that teaches you how to successfully make a living off your passion, while ditching that sense of fear that’s holding you back.
Here’s what I cover in my book:
- How to turn your passion into a business
- How to market yourself and get clients
- How to create a timeline for when (and how) you’re going to quit your job
- Everything there is to know about running your own business, from rates and proposals to taxes and health insurance
Product creators often believe that building their online course or digital download will be the most difficult challenge they face…until they try to sell it, that is.
Here’s a typical scenario: a creator works really hard on her online course, upload the files, blasts her networks, and then…nothing. She doesn’t know what she did wrong, and she’s not sure what to do next.
For creators, this experience is painful, frustrating, and can leave you feeling downright defeated.
Knowing this, we at Coach decided to put out a free eBook that teaches our customers how to improve their sales by making small tweaks to their products and marketing efforts.
Here’s what we cover in the book:
- How to gather (and apply) customer insights to your product and sales approach
- How to “beautify” your product in ways that drive more sales
- How to make your product appear more valuable to help pique customer interest
- How to set yourself up for sales success, from Day 1 to Day 100
While the book is officially listed as a team product, I researched, wrote, formatted, and launched the book. If you’d like to learn more, you can read more about it or download your free copy here.
Email course: 10-day Product Bootcamp
Do you have an awesome digital product idea, but keep putting it off?
Instead of waiting to share your ideas with the world, I can teach you how to create and launch your next online course or digital download in just 10 days.
This free email course (created for Coach) was inspired by my own product journey–I wrote, published, and launched my eBook in just 7 days, which means if I can do it in 7, you can definitely do it in 10.
With Product Bootcamp, you’ll get access to step-by-step guides, templates, bonus tips, and articles, all aimed at helping you create and launch your next digital product ASAP.
Sign up now for our FREE 10-day Product Bootcamp to make your next product idea more than just an idea!
Branding course: Branding 101: creating identity
Are you launching a new brand or product and don’t have a name or tagline yet?
Are you having trouble filling out your “About us” page?
Do you feel like you don’t have a strong, defined tone of voice?
Allow me to introduce you to my free branding course, Branding 101: creating identity.
This free course was developed to help single founders (and brands on a budget) get a handle on their branding without hiring an agency or contractor to do it.
In this course, you’ll learn the foundational elements for creating a brand identity, from the basics of your brand story to executing your tone of voice.
Each section contains a video with examples and explanations, as well as downloadable exercises for you to go through with your team.
At the end of this course, you should have a…
- Clearer brand story
- List of your unique product points
- Clearer understanding of your brand role
- Defined personality
- Clear tone of voice
- Developed brand personality
If nothing else, the exercises will teach you more about who your brand is, what you stand for, and how you should be communicating with your customers. And hey, it’s free, so what do you have to lose?!
Wondering what’s next?
I’m currently working on two new products: a branding bootcamp email course, and a 31-day detox meal plan for my food blog (coming April-May 2017). When I begin pre-selling this month, I’ll update the links here, but if you’d like to get on either list early, just email me and I’ll add you!