Blog

3 copywriting formulas for your next sales page

So you’ve started your own business and now it’s time to work on your website. Coming up with the design (or picking a theme) was easy, but naming your business and filling in the pages with copy and content…now, that’s another story. The good news is, “the curse of the blinking cursor” can be solved…

Read More

10 ways copy can make you more money right now

Your product is awesome and your designs are top-notch, but one question: Are you converting customers? If the answer is “no” (or maybe it’s “yes” but not as many customers as you’d like), it may be time to look beyond your product and design, and focus on the copy you’re using to capture leads. No,…

Read More

4 high-value areas of copy you may be ignoring

When it comes to copy, we all tend to focus on “the big stuff” — stuff like coming up with a great name, writing killer homepage copy and filling out “the blog” are often viewed as high priority and seen as most important during (and even after) a product launch. They do after all, take the most…

Read More

6 REAL ways to name your business

I’ve had the same hairdresser for the last 10 years or so. During the past decade, I’ve seen her go from employee at a local salon, to opening her own business in a neighboring town, to now opening a new shop in my hometown. Naturally, she’s considering a brand refresh. “Should I change my name?”…

Read More

8 steps to creating your first promotional video

Have you ever wanted to create a promotional video? Video content, after all, can be used in so many ways, from social media posts and advertisements to emails and marketing sites. But how do you go from “wanting to create a video” to actually scripting and producing one? Seems complicated, right? It’s actually pretty simple!…

Read More