About Annie Maguire

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So far Annie Maguire has created 66 blog entries.

How To Use AI As A Copywriter (Includes Real Examples!)

For months my clients, colleagues, and subscribers have been asking me: What are your thoughts on AI? And for months I’ve avoided answering the question because the honest truth is… I was scared. I was afraid that my job – the one I’ve put 10+ years of time, energy, and passion into – would disappear.

How To Use AI As A Copywriter (Includes Real Examples!)2023-09-07T20:09:23+00:00

How Much Research Is Enough For Copywriting?

To write effective copy, you need research. But how much research should you do? Is there such a thing as “too much research”? Are there clear signs that you’ve done enough research? How do you know when to stop researching and to start writing? If you’ve ever asked questions like these, you’re not alone. Research

How Much Research Is Enough For Copywriting?2023-08-21T19:23:50+00:00

Customer Interview vs Customer Survey: Which Should I Use?

When I need customer insights, I typically turn to customer interviews or customer surveys. But how do you know which to use – and when? Is one better than the other? I was recently asked this question by one of my LinkedIn connections and it inspired me to share my thoughts on the topic. Below

Customer Interview vs Customer Survey: Which Should I Use?2023-08-15T21:14:53+00:00

Watch Me Interview A Customer Live – Customer Interview Example (Video)

When done right, customer interviews can be incredibly valuable. They give you the opportunity to speak with customers in a direct, 1-on-1 setting that's intimate and interactive -- and it's the best way to collect all kinds of juicy, specific insights. As a website conversion copywriter, I use a variety of customer research methodologies --

Watch Me Interview A Customer Live – Customer Interview Example (Video)2023-06-28T20:51:37+00:00

Website Revamp: Few&Far Case Study

In 2022 I helped Few&Far – a UK-based recruitment agency that specializes in growing product teams – revamp their website. The project was a joy to work on (that happens when you have awesome clients – shoutout to Marta Zemljić!) and a success in terms of the final result. Today, I’d love to share with

Website Revamp: Few&Far Case Study2023-06-27T21:21:43+00:00

How to Get Customers to Open Up During an Interview

When I was in college, I interned for ESPNU, the college branch of sports conglomerate ESPN. As a campus correspondent, my job was to attend events – with a camera crew – and interview attendees, which usually included students, athletes, and in some cases, celebrities. One such case was the time I “worked” the premiere

How to Get Customers to Open Up During an Interview2023-06-04T19:56:20+00:00

Wanna Make More Sales? Ask For Objections

My dentist really wants to sell me a mouthguard.  Every time I go in for a checkup the conversation goes like this: Dentist: “You’re grinding your teeth. You need a mouthguard.” Me: “I don’t want a mouthguard because I’ll never use it.”  Dentist: “So let’s go over the payment plan for the mouthguard… When would

Wanna Make More Sales? Ask For Objections2023-05-07T20:11:46+00:00

How to Win Friends A̶n̶d̶ I̶n̶f̶l̶u̶e̶n̶c̶e̶ P̶e̶o̶p̶l̶e̶

So much of copywriting is focused on persuasion and influence. But something far more important is simply understanding the person you’re communicating with. When you adopt a mindset of genuine curiosity about people, you not only learn key insights that can help you become a better writer, but a better friend, too. When someone is

How to Win Friends A̶n̶d̶ I̶n̶f̶l̶u̶e̶n̶c̶e̶ P̶e̶o̶p̶l̶e̶2023-04-29T19:49:43+00:00

Making Your Value Prop Crystal Clear

We recently hosted a dinner party for some friends. During the party we swapped homeowner horror stories, from finding snakes in the basement to a roof fire that cost $100k to repair (and resulted in a lifetime ban on homeowners insurance – yikes!). 🐍🔥 One of the stories was about a bat in the attic

Making Your Value Prop Crystal Clear2023-04-14T15:02:12+00:00

How To Choose The “Right” Copy For Your Headline, Website & More

One of the questions I get asked the most is: How do I choose THE RIGHT copy? The right copy for my… Headline Hero Homepage Audience Offer Packaging …And so on. People are obsessed with the idea that there is this one, perfect way to describe their product and if they could just figure out

How To Choose The “Right” Copy For Your Headline, Website & More2023-04-05T16:56:17+00:00