When new subscribers join my email list, they receive a survey asking them a few questions. One of the survey questions is: “When it comes to copywriting, what do you struggle with the most?” The #1 response to that question? “How to write clearly and concisely” I’m not going to lie: Being able to write
A few years ago I started exploring the idea of becoming a TV writer. It’s something I’ve had on “my list” for a long time, but never had the ___ (insert rotating list of reasons: time, money, focus, support, confidence, etc) to make it happen. In January, I finally started getting serious by joining a
Guest post alert! This article was written by Annie Bacher, a SaaS copywriter and copywriting agency owner. In this article, Annie shares her advice on how to get experience as a freelance copywriter (and get paid while you do it). Take it away, Annie! When first starting out, the #1 thing freelance copywriters look for
What’s the difference between a “good” and a “bad” email? While performance can be a great indicator, sometimes it’s not as clear cut, as a “bad” email may still get opens, clicks, etc. However, when you compare the performance of a "bad" email to an email that's been optimized for clarity and conversion, the results
Can I tell you an embarrassing secret? Every time I start a new project, I have this fear that I won’t be able to write the copy. It’s totally irrational, but there’s always this little voice in the back of my mind that says, “What if this is the project where I can’t perform?” Over
A customer survey is one of the best ways you can learn about your target audience. Unlike a customer interview, which can be time consuming and laborious, digital surveys are usually fast and easy to use, and can get you a high volume of insights in a short amount of time. But how do you
When I’m revamping a website, one of the first things I do is a competitive analysis. Analyzing your competitors’ websites can give you ideas for messaging, design, structure, and the overall user experience. It’s also a great way to differentiate your approach, style, tone, positioning, and more. But how do you do it? And what
Guest post alert! This article was written by designer, product creator, and speaker, Laura Elizabeth. Laura is the creator of Client Portal, Design Academy, and Project Pack. Take it away, Laura! Good design is expensive. And anyone who’s tried to hire a design agency will tell you that it’s not cheap, either. But design is
I’m back again this month with more RC² (Research, Copy & Conversion) tips. ICYMI: Subscribers now get at least 2 newsletters every month featuring a mix of RC², guest posts, and other content you may find helpful. Not a subscriber? Scroll below to sign up! ❤️ Today’s tips are focused on translating customer interview insights
Guest post alert! This article was written by Victoria Kurichenko. She is the founder of Self Made Millennials, a self-made marketer and content writer who helps her clients and other solopreneurs master the art and science of SEO writing. Take it away, Victoria! A decade ago, a simple web page stuffed with keywords could rank