When I first started copywriting, there was one phrase that would trigger my anxiety so badly, it made me feel like I drank 100 cups of coffee just before walking out on stage and giving a TedTalk. Wanna know what that phrase was? Tone of voice. Just typing it now brings back all sorts of

Does your email capture copy look something like this? If yes, you’re not alone. Many of the world’s largest brands don’t even capture emails, let alone use email capture copy that’s enticing and motivating for leads (in fact, the example above is from a well-known company). But as we all know, building an email list

Let’s say you’re comparing two websites. One has a really dated design while the other uses bright, eye-catching colors. It’s tempting to point at the prettier website and say, “that’s the better one!” But that’s just surface-level stuff. A pretty design, or even great copy, doesn’t make a website effective. A website is effective when

An effective website is like a recipe. Each ingredient plays a specific role in bringing the meal to life. If you skip an ingredient or two, or use it incorrectly, the whole thing falls apart. The same can be said of a website. If you want a website that converts, all of your individual pages

Content is at the heart of every online business. Content makes up your website, social media posts, blog articles, emails, ads, and everything in between. But with so many types of content and marketing channels, coming up with a clear and effective strategy can feel totally overwhelming. Before I started my business in 2015, I

When new subscribers join my email list, they receive a survey asking them a few questions. One of the survey questions is: “When it comes to copywriting, what do you struggle with the most?” The #1 response to that question? “How to write clearly and concisely” I’m not going to lie: Being able to write

A few years ago I started exploring the idea of becoming a TV writer. It’s something I’ve had on “my list” for a long time, but never had the (insert rotating list of reasons: time, money, focus, support, confidence, etc) to make it happen. In January, I finally started getting serious by joining a writer’s

Guest post alert! This article was written by Annie Bacher, a SaaS copywriter and copywriting agency owner. In this article, Annie shares her advice on how to get experience as a freelance copywriter (and get paid while you do it). Take it away, Annie! When first starting out, the #1 thing freelance copywriters look for

What’s the difference between a “good” and a “bad” email? While performance can be a great indicator, sometimes it’s not as clear cut, as a “bad” email may still get opens, clicks, etc. However, when you compare the performance of a "bad" email to an email that's been optimized for clarity and conversion, the results