About Annie Maguire

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So far Annie Maguire has created 52 blog entries.

How to Optimize Your Website Copy (Case Study)

Contrary to popular belief, making your website more effective doesn’t have to mean tearing it down and starting from scratch. Depending on the state of the site, sometimes you can get great results – like increasing lead generation and making more sales – by simply tweaking the copy and design. Tweaks can include things like:

How to Optimize Your Website Copy (Case Study)2023-01-17T16:31:43+00:00

How to Build a Website That Converts (From Scratch!)

Building an effective website is like building a house. You need bricks, cement, a blueprint for building, and a process for putting everything together. But where do you get the bricks and cement? How do you create a “blueprint” for a website? And what process should you follow to bring it all to life? Like

How to Build a Website That Converts (From Scratch!)2023-01-12T03:17:03+00:00

How Websites Differ By Industry

After working as a copywriter for over 10 years – with over 100 different clients – I’ve come to recognize something: Every industry – from SaaS to food products – follows certain patterns when it comes to selling online. The patterns often appear in voice, language, design, content, and the way the websites are structured.

How Websites Differ By Industry2023-01-12T03:21:26+00:00

The Best Email Subject Lines of 2022

You know what time it is! As we approach yet another year (hey, 2023!) It's time for my annual roundup of the best subject lines of the year. Missed the last two years? Check them out here: Best email subject lines of 2021 Best email subject lines of 2020 As I always mention, this list

The Best Email Subject Lines of 20222022-12-30T16:03:10+00:00

Misleading Marketing: How To Avoid Getting Duped

I used to work with a skincare brand that sold sunscreen. The brand claims that their sunscreen is “reef safe” and often touts the “sustainable” aspects of their products. While those words sound good, there’s just one problem: they’re not true. Like much of the copy you see in marketing, the terms “sustainable” and “reef

Misleading Marketing: How To Avoid Getting Duped2022-12-27T16:57:51+00:00

Executing Brand Voice in Your Copy (With Examples!)

I recently shared my experience with developing tone of voice (and how as a young copywriter, it used to scare the 💩 out of me!). Part of what built up my confidence was working on different clients — with different tones of voice — but if you can’t get hands-on experience, analyzing different tones can

Executing Brand Voice in Your Copy (With Examples!)2022-11-28T14:41:51+00:00

Developing Brand Tone of Voice & Style

When I first started copywriting, there was one phrase that would trigger my anxiety so badly, it made me feel like I drank 100 cups of coffee just before walking out on stage and giving a TedTalk. Wanna know what that phrase was? Tone of voice. Just typing it now brings back all sorts of

Developing Brand Tone of Voice & Style2022-11-07T21:19:20+00:00

How to Write Email Capture Copy That Works

Does your email capture copy look something like this? If yes, you’re not alone. Many of the world’s largest brands don’t even capture emails, let alone use email capture copy that’s enticing and motivating for leads (in fact, the example above is from a well-known company). But as we all know, building an email list

How to Write Email Capture Copy That Works2022-10-31T19:33:57+00:00

Effective vs Ineffective Websites: What’s The Difference?

Let’s say you’re comparing two websites. One has a really dated design while the other uses bright, eye-catching colors. It’s tempting to point at the prettier website and say, “that’s the better one!” But that’s just surface-level stuff. A pretty design, or even great copy, doesn’t make a website effective. A website is effective when

Effective vs Ineffective Websites: What’s The Difference?2023-01-12T22:09:32+00:00

How To Make Every Page On Your Website More Effective

An effective website is like a recipe. Each ingredient plays a specific role in bringing the meal to life. If you skip an ingredient or two, or use it incorrectly, the whole thing falls apart. The same can be said of a website. If you want a website that converts, all of your individual

How To Make Every Page On Your Website More Effective2023-01-12T22:12:33+00:00