Guest interview alert! This article features an interview with fellow copywriter, Will Lyth. A few years ago my business started blowing up. I had too many leads, but too few copywriters I could refer them to. The reason? Good copywriters are hard to find.  And great copywriters (meaning those who are not only great writers,

When it comes to tone of voice, most people – myself included – tend to focus on mechanics like: Word choice Language devices Syntax Punctuation Formatting And so on. But there’s another key component of tone of voice that’s rarely discussed, but is just as important: YOU! Yes, you. Inherently, tone of voice is –

As we all know, writing headlines is crucial to engaging visitors and motivating them to take a desirable action. But writing clear and persuasive headlines isn’t always easy (though I do have a simple, 3-step process for writing effective headlines if you’d like to check it out). In fact, some of the best products in

Everyone knows the importance of headlines. They’re the first thing visitors read and in 90% of cases, they’re the ONLY thing visitors read. They need to do a lot – including communicating what the product is, who it’s for, why it’s different, what it can help people do, and so on. They act as the

Contrary to popular belief, making your website more effective doesn’t have to mean tearing it down and starting from scratch. Depending on the state of the site, sometimes you can get great results – like increasing lead generation and making more sales – by simply tweaking the copy and design. Tweaks can include things like:

Building an effective website is like building a house. You need bricks, cement, a blueprint for building, and a process for putting everything together. But where do you get the bricks and cement? How do you create a “blueprint” for a website? And what process should you follow to bring it all to life? Like

After working as a copywriter for over 10 years – with over 100 different clients – I’ve come to recognize something: Every industry – from SaaS to food products – follows certain patterns when it comes to selling online. The patterns often appear in voice, language, design, content, and the way the websites are structured.

You know what time it is! As we approach yet another year (hey, 2023!) It's time for my annual roundup of the best subject lines of the year. Missed the last two years? Check them out here: Best email subject lines of 2021 Best email subject lines of 2020 As I always mention, this list

I used to work with a skincare brand that sold sunscreen. The brand claims that their sunscreen is “reef safe” and often touts the “sustainable” aspects of their products. While those words sound good, there’s just one problem: they’re not true. Like much of the copy you see in marketing, the terms “sustainable” and “reef

I recently shared my experience with developing tone of voice (and how as a young copywriter, it used to scare the 💩 out of me!). Part of what built up my confidence was working on different clients — with different tones of voice — but if you can’t get hands-on experience, analyzing different tones can