Let’s say you’re comparing two websites. One has a really dated design while the other uses bright, eye-catching colors. It’s tempting to point at the prettier website and say, “that’s the better one!” But that’s just surface-level stuff. A pretty design, or even great copy, doesn’t make a website effective. A website is effective when

An effective website is like a recipe. Each ingredient plays a specific role in bringing the meal to life. If you skip an ingredient or two, or use it incorrectly, the whole thing falls apart. The same can be said of a website. If you want a website that converts, all of your individual pages

Content is at the heart of every online business. Content makes up your website, social media posts, blog articles, emails, ads, and everything in between. But with so many types of content and marketing channels, coming up with a clear and effective strategy can feel totally overwhelming. Before I started my business in 2015, I

When new subscribers join my email list, they receive a survey asking them a few questions. One of the survey questions is: “When it comes to copywriting, what do you struggle with the most?” The #1 response to that question? “How to write clearly and concisely” I’m not going to lie: Being able to write

A few years ago I started exploring the idea of becoming a TV writer. It’s something I’ve had on “my list” for a long time, but never had the (insert rotating list of reasons: time, money, focus, support, confidence, etc) to make it happen. In January, I finally started getting serious by joining a writer’s

Guest post alert! This article was written by Annie Bacher, a SaaS copywriter and copywriting agency owner. In this article, Annie shares her advice on how to get experience as a freelance copywriter (and get paid while you do it). Take it away, Annie! When first starting out, the #1 thing freelance copywriters look for

What’s the difference between a “good” and a “bad” email? While performance can be a great indicator, sometimes it’s not as clear cut, as a “bad” email may still get opens, clicks, etc. However, when you compare the performance of a "bad" email to an email that's been optimized for clarity and conversion, the results

Can I tell you an embarrassing secret? Every time I start a new project, I have this fear that I won’t be able to write the copy. It’s totally irrational, but there’s always this little voice in the back of my mind that says, “What if this is the project where I can’t perform?” Over

A customer survey is one of the best ways you can learn about your target audience. Unlike a customer interview, which can be time consuming and laborious, digital surveys are usually fast and easy to use, and can get you a high volume of insights in a short amount of time. But how do you

When I’m revamping a website, one of the first things I do is a competitive analysis. Analyzing your competitors’ websites can give you ideas for messaging, design, structure, and the overall user experience. It’s also a great way to differentiate your approach, style, tone, positioning, and more. But how do you do it? And what