About Annie Maguire

This author has not yet filled in any details.
So far Annie Maguire has created 60 blog entries.

Wanna Make More Sales? Ask For Objections

My dentist really wants to sell me a mouthguard.  Every time I go in for a checkup the conversation goes like this: Dentist: “You’re grinding your teeth. You need a mouthguard.” Me: “I don’t want a mouthguard because I’ll never use it.”  Dentist: “So let’s go over the payment plan for the mouthguard… When would

Wanna Make More Sales? Ask For Objections2023-05-07T20:11:46+00:00

How to Win Friends A̶n̶d̶ I̶n̶f̶l̶u̶e̶n̶c̶e̶ P̶e̶o̶p̶l̶e̶

So much of copywriting is focused on persuasion and influence. But something far more important is simply understanding the person you’re communicating with. When you adopt a mindset of genuine curiosity about people, you not only learn key insights that can help you become a better writer, but a better friend, too. When someone is

How to Win Friends A̶n̶d̶ I̶n̶f̶l̶u̶e̶n̶c̶e̶ P̶e̶o̶p̶l̶e̶2023-04-29T19:49:43+00:00

Making Your Value Prop Crystal Clear

We recently hosted a dinner party for some friends. During the party we swapped homeowner horror stories, from finding snakes in the basement to a roof fire that cost $100k to repair (and resulted in a lifetime ban on homeowners insurance – yikes!). 🐍🔥 One of the stories was about a bat in the attic

Making Your Value Prop Crystal Clear2023-04-14T15:02:12+00:00

How To Choose The “Right” Copy For Your Headline, Website & More

One of the questions I get asked the most is: How do I choose THE RIGHT copy? The right copy for my… Headline Hero Homepage Audience Offer Packaging …And so on. People are obsessed with the idea that there is this one, perfect way to describe their product and if they could just figure out

How To Choose The “Right” Copy For Your Headline, Website & More2023-04-05T16:56:17+00:00

Interview With Conversion Copywriter, Will Lyth

Guest interview alert! This article features an interview with fellow copywriter, Will Lyth. A few years ago my business started blowing up. I had too many leads, but too few copywriters I could refer them to. The reason? Good copywriters are hard to find.  And great copywriters (meaning those who are not only great writers,

Interview With Conversion Copywriter, Will Lyth2023-03-14T14:20:54+00:00

The Key to Tone of Voice That No One Talks About

When it comes to tone of voice, most people – myself included – tend to focus on mechanics like: Word choice Language devices Syntax Punctuation Formatting And so on. But there’s another key component of tone of voice that’s rarely discussed, but is just as important: YOU! Yes, you. Inherently, tone of voice is –

The Key to Tone of Voice That No One Talks About2023-03-13T19:05:40+00:00

“Good” vs “Bad” Headlines (Includes Before & After Examples!)

As we all know, writing headlines is crucial to engaging visitors and motivating them to take a desirable action. But writing clear and persuasive headlines isn’t always easy (though I do have a simple, 3-step process for writing effective headlines if you’d like to check it out). In fact, some of the best products in

“Good” vs “Bad” Headlines (Includes Before & After Examples!)2023-02-08T20:21:39+00:00

3-Step Process For Quickly Generating Headline Ideas (Includes Exercises & Examples!)

Everyone knows the importance of headlines. They’re the first thing visitors read and in 90% of cases, they’re the ONLY thing visitors read. They need to do a lot – including communicating what the product is, who it’s for, why it’s different, what it can help people do, and so on. They act as the

3-Step Process For Quickly Generating Headline Ideas (Includes Exercises & Examples!)2023-02-07T16:36:13+00:00

How to Optimize Your Website Copy (Case Study)

Contrary to popular belief, making your website more effective doesn’t have to mean tearing it down and starting from scratch. Depending on the state of the site, sometimes you can get great results – like increasing lead generation and making more sales – by simply tweaking the copy and design. Tweaks can include things like:

How to Optimize Your Website Copy (Case Study)2023-01-17T16:31:43+00:00

How to Build a Website That Converts (From Scratch!)

Building an effective website is like building a house. You need bricks, cement, a blueprint for building, and a process for putting everything together. But where do you get the bricks and cement? How do you create a “blueprint” for a website? And what process should you follow to bring it all to life? Like

How to Build a Website That Converts (From Scratch!)2023-01-12T03:17:03+00:00