Do you need copywriting formulas to write successful copy? If you’re not familiar, copywriting formulas are sort of like “templates” you can use to write copy. The most common and basic formula is P-A-S or “Problem, Agitation, Solution” – but according to this Copyhackers article, there are 200+ others you can use to structure your

Earlier this year, I had the pleasure of helping my client, Meredith Witte, revamp the website for her fitness app, The Playground. Meredith is a dream client because she not only has an amazing product with happy customers, she’s an expert in her field, knows her target audience inside and out, and is an all

How long should copywriting take? This is a common question, especially among newer copywriters who may be feeling overwhelmed with how long the copywriting process is taking (and feeling self conscious with clients, as a result). They wonder: Am I taking too long? Am I writing enough? What is a normal time to spend on

Building or revamping a website can feel intimidating. But the truth is, the process only requires a few simple steps – and a few professionals (like a copywriter, designer, and developer) to bring it all to life. In fact, I even teach the process in my Website Bootcamp which is broken down into JUST 4

I’m in the process of revamping my website … for the 4TH TIME! That’s right. I’ve been running my copywriting business for 8 years and this will be the 4th time I’ve done a total website revamp. The last time I revamped my website was in 2018 – five years ago! Since then, my business

When it comes to writing copy, do you feel like…  It takes too long to write Coming up with ideas is hard and time consuming You don’t have a reliable process for quickly writing effective copy You’re working against the clock – which stresses you out & makes the problem worse You procrastinate because you

For months my clients, colleagues, and subscribers have been asking me: What are your thoughts on AI? And for months I’ve avoided answering the question because the honest truth is… I was scared. I was afraid that my job – the one I’ve put 10+ years of time, energy, and passion into – would disappear.

To write effective copy, you need research. But how much research should you do? Is there such a thing as “too much research”? Are there clear signs that you’ve done enough research? How do you know when to stop researching and to start writing? If you’ve ever asked questions like these, you’re not alone. Research

When I need customer insights, I typically turn to customer interviews or customer surveys. But how do you know which to use – and when? Is one better than the other? I was recently asked this question by one of my LinkedIn connections and it inspired me to share my thoughts on the topic. Below

When done right, customer interviews can be incredibly valuable. They give you the opportunity to speak with customers in a direct, 1-on-1 setting that's intimate and interactive -- and it's the best way to collect all kinds of juicy, specific insights. As a website conversion copywriter, I use a variety of customer research methodologies --