Everyone knows the importance of headlines. They’re the first thing visitors read and in 90% of cases, they’re the ONLY thing visitors read. They need to do a lot – including communicating what the product is, who it’s for, why it’s different, what it can help people do, and so on. They act as the
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So far Annie Maguire has created 73 blog entries.
Contrary to popular belief, making your website more effective doesn’t have to mean tearing it down and starting from scratch. Depending on the state of the site, sometimes you can get great results – like increasing lead generation and making more sales – by simply tweaking the copy and design. Tweaks can include things like:
Building an effective website is like building a house. You need bricks, cement, a blueprint for building, and a process for putting everything together. But where do you get the bricks and cement? How do you create a “blueprint” for a website? And what process should you follow to bring it all to life? Like
After working as a copywriter for over 10 years – with over 100 different clients – I’ve come to recognize something: Every industry – from SaaS to food products – follows certain patterns when it comes to selling online. The patterns often appear in voice, language, design, content, and the way the websites are structured.
You know what time it is! As we approach yet another year (hey, 2023!) It's time for my annual roundup of the best subject lines of the year. Missed the last two years? Check them out here: Best email subject lines of 2021 Best email subject lines of 2020 As I always mention, this list
I used to work with a skincare brand that sold sunscreen. The brand claims that their sunscreen is “reef safe” and often touts the “sustainable” aspects of their products. While those words sound good, there’s just one problem: they’re not true. Like much of the copy you see in marketing, the terms “sustainable” and “reef
I recently shared my experience with developing tone of voice (and how as a young copywriter, it used to scare the 💩 out of me!). Part of what built up my confidence was working on different clients — with different tones of voice — but if you can’t get hands-on experience, analyzing different tones can
When I first started copywriting, there was one phrase that would trigger my anxiety so badly, it made me feel like I drank 100 cups of coffee just before walking out on stage and giving a TedTalk. Wanna know what that phrase was? Tone of voice. Just typing it now brings back all sorts of
Does your email capture copy look something like this? If yes, you’re not alone. Many of the world’s largest brands don’t even capture emails, let alone use email capture copy that’s enticing and motivating for leads (in fact, the example above is from a well-known company). But as we all know, building an email list
Let’s say you’re comparing two websites. One has a really dated design while the other uses bright, eye-catching colors. It’s tempting to point at the prettier website and say, “that’s the better one!” But that’s just surface-level stuff. A pretty design, or even great copy, doesn’t make a website effective. A website is effective when