Helpful Free Resources
Learn more about Conversion Copywriting, landing pages, customer research, email copywriting, and more by browsing the articles below.
How to Optimize Your Website Copy (Case Study)
Contrary to popular belief, making your website more effective doesn’t have to mean tearing it down and starting from scratch. Depending on the state of the site, sometimes you can get great results – like
How to Build a Website That Converts (From Scratch!)
Building an effective website is like building a house. You need bricks, cement, a blueprint for building, and a process for putting everything together. But where do you get the bricks and cement? How do
How Websites Differ By Industry
After working as a copywriter for over 10 years – with over 100 different clients – I’ve come to recognize something: Every industry – from SaaS to food products – follows certain patterns when it
The Best Email Subject Lines of 2022
You know what time it is! As we approach yet another year (hey, 2023!) It's time for my annual roundup of the best subject lines of the year. Missed the last two years? Check them
Misleading Marketing: How To Avoid Getting Duped
I used to work with a skincare brand that sold sunscreen. The brand claims that their sunscreen is “reef safe” and often touts the “sustainable” aspects of their products. While those words sound good, there’s
Executing Brand Voice in Your Copy (With Examples!)
I recently shared my experience with developing tone of voice (and how as a young copywriter, it used to scare the 💩 out of me!). Part of what built up my confidence was working on
Developing Brand Tone of Voice & Style
When I first started copywriting, there was one phrase that would trigger my anxiety so badly, it made me feel like I drank 100 cups of coffee just before walking out on stage and giving
How to Write Email Capture Copy That Works
Does your email capture copy look something like this? If yes, you’re not alone. Many of the world’s largest brands don’t even capture emails, let alone use email capture copy that’s enticing and motivating for
Effective vs Ineffective Websites: What’s The Difference?
Let’s say you’re comparing two websites. One has a really dated design while the other uses bright, eye-catching colors. It’s tempting to point at the prettier website and say, “that’s the better one!” But that’s
