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Learn more about Conversion Copywriting, landing pages, customer research, email copywriting, and more by browsing the articles below.
How To Use AI As A Copywriter (Includes Real Examples!)
For months my clients, colleagues, and subscribers have been asking me: What are your thoughts on AI? And for months I’ve avoided answering the question because the honest truth is… I was scared. I was
How Much Research Is Enough For Copywriting?
To write effective copy, you need research. But how much research should you do? Is there such a thing as “too much research”? Are there clear signs that you’ve done enough research? How do you
Customer Interview vs Customer Survey: Which Should I Use?
When I need customer insights, I typically turn to customer interviews or customer surveys. But how do you know which to use – and when? Is one better than the other? I was recently asked
Watch Me Interview A Customer Live – Customer Interview Example (Video)
When done right, customer interviews can be incredibly valuable. They give you the opportunity to speak with customers in a direct, 1-on-1 setting that's intimate and interactive -- and it's the best way to collect
Website Revamp: Few&Far Case Study
In 2022 I helped Few&Far – a UK-based recruitment agency that specializes in growing product teams – revamp their website. The project was a joy to work on (that happens when you have awesome clients
How to Get Customers to Open Up During an Interview
When I was in college, I interned for ESPNU, the college branch of sports conglomerate ESPN. As a campus correspondent, my job was to attend events – with a camera crew – and interview attendees,
Wanna Make More Sales? Ask For Objections
My dentist really wants to sell me a mouthguard. Every time I go in for a checkup the conversation goes like this: Dentist: “You’re grinding your teeth. You need a mouthguard.” Me: “I don’t want
How to Win Friends A̶n̶d̶ I̶n̶f̶l̶u̶e̶n̶c̶e̶ P̶e̶o̶p̶l̶e̶
So much of copywriting is focused on persuasion and influence. But something far more important is simply understanding the person you’re communicating with. When you adopt a mindset of genuine curiosity about people, you not
Making Your Value Prop Crystal Clear
We recently hosted a dinner party for some friends. During the party we swapped homeowner horror stories, from finding snakes in the basement to a roof fire that cost $100k to repair (and resulted in
How To Choose The “Right” Copy For Your Headline, Website & More
One of the questions I get asked the most is: How do I choose THE RIGHT copy? The right copy for my… Headline Hero Homepage Audience Offer Packaging …And so on. People are obsessed with