Guest interview alert! This article features an interview with fellow copywriter, Will Lyth. A few years ago my business started blowing up. I had too many leads, but too few copywriters I could refer them

When it comes to tone of voice, most people – myself included – tend to focus on mechanics like: Word choice Language devices Syntax Punctuation Formatting And so on. But there’s another key component of

As we all know, writing headlines is crucial to engaging visitors and motivating them to take a desirable action. But writing clear and persuasive headlines isn’t always easy (though I do have a simple, 3-step

Everyone knows the importance of headlines. They’re the first thing visitors read and in 90% of cases, they’re the ONLY thing visitors read. They need to do a lot – including communicating what the product

Contrary to popular belief, making your website more effective doesn’t have to mean tearing it down and starting from scratch. Depending on the state of the site, sometimes you can get great results – like

Building an effective website is like building a house. You need bricks, cement, a blueprint for building, and a process for putting everything together. But where do you get the bricks and cement? How do

After working as a copywriter for over 10 years – with over 100 different clients – I’ve come to recognize something: Every industry – from SaaS to food products – follows certain patterns when it

You know what time it is! As we approach yet another year (hey, 2023!) It's time for my annual roundup of the best subject lines of the year. Missed the last two years? Check them

I used to work with a skincare brand that sold sunscreen. The brand claims that their sunscreen is “reef safe” and often touts the “sustainable” aspects of their products. While those words sound good, there’s