Do you need copywriting formulas to write successful copy? If you’re not familiar, copywriting formulas are sort of like “templates” you can use to write copy. The most common and basic formula is P-A-S or

Earlier this year, I had the pleasure of helping my client, Meredith Witte, revamp the website for her fitness app, The Playground. Meredith is a dream client because she not only has an amazing product

How long should copywriting take? This is a common question, especially among newer copywriters who may be feeling overwhelmed with how long the copywriting process is taking (and feeling self conscious with clients, as a

Building or revamping a website can feel intimidating. But the truth is, the process only requires a few simple steps – and a few professionals (like a copywriter, designer, and developer) to bring it all

I’m in the process of revamping my website … for the 4TH TIME! That’s right. I’ve been running my copywriting business for 8 years and this will be the 4th time I’ve done a total

When it comes to writing copy, do you feel like…  It takes too long to write Coming up with ideas is hard and time consuming You don’t have a reliable process for quickly writing effective

For months my clients, colleagues, and subscribers have been asking me: What are your thoughts on AI? And for months I’ve avoided answering the question because the honest truth is… I was scared. I was

To write effective copy, you need research. But how much research should you do? Is there such a thing as “too much research”? Are there clear signs that you’ve done enough research? How do you

When I need customer insights, I typically turn to customer interviews or customer surveys. But how do you know which to use – and when? Is one better than the other? I was recently asked

When done right, customer interviews can be incredibly valuable. They give you the opportunity to speak with customers in a direct, 1-on-1 setting that's intimate and interactive -- and it's the best way to collect