Guest post alert! This article was written by Annie Bacher, a SaaS copywriter and copywriting agency owner. In this article, Annie shares her advice on

What’s the difference between a “good” and a “bad” email? While performance can be a great indicator, sometimes it’s not as clear cut, as a

Can I tell you an embarrassing secret? Every time I start a new project, I have this fear that I won’t be able to write

A customer survey is one of the best ways you can learn about your target audience. Unlike a customer interview, which can be time consuming

When I’m revamping a website, one of the first things I do is a competitive analysis. Analyzing your competitors’ websites can give you ideas for

Guest post alert! This article was written by designer, product creator, and speaker, Laura Elizabeth. Laura is the creator of Client Portal, Design Academy, and

I’m back again this month with more RC² (Research, Copy & Conversion) tips. ICYMI: Subscribers now get at least 2 newsletters every month featuring a

Guest post alert! This article was written by Victoria Kurichenko. She is the founder of Self Made Millennials, a self-made marketer and content writer who

Thanks to feedback from you, my lovely readers and subscribers,  I’ve decided to make two changes to my newsletter. (1) Increasing frequency Every subscriber will

Whether I’m on LinkedIn, on a podcast, or in the weeds of my inbox, one of the questions I get asked most often is: What