On top of getting a website that’s built to make you money, you’ll get a clearer picture who your audience is and how to communicate with them more effectively on your website, in emails, and more.
During this 1-hour meeting, we’ll run through a series of questions designed to uncover key insights about your customer which will help shape the messaging, hierarchy, and more.
Through surveys, interviews and tests, I’ll learn how your customers think, behave, and communicate. I’ll also learn what drives them to buy, what holds them back, and more.
This document is like your “Customer Bible,” as it will contain everything we know about the target audience, as well as what we need to say in order to move them to the point of conversion.
You can think of this as the “architecture” for your website. It will include the structure and order of the content, as well as and copy intent for each section so you know exactly what to expect.
Every project includes 3 rounds of revisions, ensuring your feedback is incorporated at every step and you’re happy with the final product.
Once the project is wrapped, we’ll schedule a meeting to review the initial performance. At that time, I may suggest additional tweaks or research methods to enhance your results.
I’m not a “wordsmith” and I don’t just fill in placeholder text. I’m a strategic partner who uses data and customer insights to sell your product in a clearer, more effective way.
Effective copy starts with a clearly defined goal, one specific offer, and a clear understanding of who you’re trying to reach.
Understanding how your audience thinks, behaves, and communicates is what makes the difference between mediocre copy and copy that puts money in your pocket.
By blending data and research with conversion best practices and proven persuasion techniques, you go from “words on a page” to “wow, we should have done this years ago.”
There’s a reason my clients come back to me again and again — I follow a specific process that’s clear, simple, and gets results.