Landing Page Copywriting
Whether you want existing customers to buy a new product, cold leads to sign up for a lead magnet, or something in between, a targeted landing page can help you get there.
What’s included in a landing page project
On top of getting a landing page that’s built to make you money, you’ll get a clearer picture who your audience is and how to communicate with them more effectively on your website, in emails, and more.
Strategy workshop
During this 1-hour meeting, we’ll run through a series of questions designed to uncover key insights about your customer which will help shape the messaging, hierarchy, and more.
Customer research
Through surveys, interviews and tests, I’ll learn how your customers think, behave, and communicate. I’ll also learn what drives them to buy, what holds them back, and more.
Insights Report
This document is like your “Customer Bible,” as it will contain everything we know about the target audience, as well as what we need to say in order to move them to the point of conversion.
WIREFRAME / PAGE LAYOUT
You can think of this as the “architecture” for your landing page. It will include the structure and order of the content, as well as and copy intent for each section so you know exactly what to expect.
3 ROUNDS OF REVISIONS
Every project includes 3 rounds of revisions, ensuring your feedback is incorporated at every step and you’re happy with the final product.
POST-PROJECT ANALYSIS
Once the project is wrapped, we’ll schedule a meeting to review the initial performance. At that time, I may suggest additional tweaks or research methods to enhance your results.
How I’m different from those “other” copywriters you may be considering
I’m not a “wordsmith” and I don’t just fill in placeholder text. I’m a strategic partner who uses data and customer insights to sell your product in a clearer, more effective way.
Strategy before copy
Effective copy starts with a clearly defined goal, one specific offer, and a clear understanding of who you’re trying to reach.
Driven by data and research
Understanding how your audience thinks, behaves, and communicates is what makes the difference between mediocre copy and copy that puts money in your pocket.
Focused on conversion
By blending data and research with conversion best practices and proven persuasion techniques, you go from “words on a page” to “wow, we should have done this years ago.”
My 3-step process that’s proven to work
There’s a reason my clients come back to me again and again — I follow a specific process that’s clear, simple, and gets results.