But judging by his old website, you’ve NEVER guess.
Up until recently, David’s business relied completely on referrals and word-of-mouth, so having a stellar website wasn’t a top priority.
However, in 2018, David decided he wanted to change his business model from one-on-one coaching to a “one-to-many” type of approach.
This pivot meant he needed a strong online presence that would appeal to the specific audience he was trying to target.
Not only that, but he needed a better way to present his digital products (like downloads, courses, etc), as he was getting traffic, but not making many sales.
To accomplish this, David reached out to me to develop a website structure and compelling pitch that could entice this new target audience to take action.
To begin, we scheduled a strategy workshop, so I could learn more about his business and the people he wanted to reach.