Following the branding work we did together, we decided on a tone that was conversational, easy-to-understand, and would exude a touch of quirk.
I started with the Homepage copy, which I shared via Google Doc; next, we hopped on the phone to discuss the details.
Getting immediate, honest feedback is what helped us move quickly and get to the final round of copy faster.
Once we finalized the Homepage, I could move on to the other pages with confidence.
For the remaining pages, we followed a similar review process, which helped us stay on schedule and on budget.
When all of the copy was finished, I shared the files with our designer, who placed everything in situation.
From there, we reviewed the copy together and shared any final edits needed to bring the project to a successful close.