Before meeting my former client, Pat Roberts of Robert’s Accounting, I didn’t realize how common tax errors are.
The reason for tax mistakes is two-fold:
First, the majority of accounts rely on tax software that does not correct for human error.
Second, using software means accountants don’t have to rely as much on their own knowledge of the tax codes, which can increase the chance of errors.
For Pat, this created a big problem because when accountants make mistakes, everyone — including the client and the firm — loses money.
To correct for this issue, Pat created TaxExact — the first tax verification tool that eliminates errors and dramatically reduces review time.
To get it into the hands of tax accountants everywhere, Matt Olpinski of Matthew’s Design Co hired me to help him create the landing page that would drive awareness, educate visitors, and ultimately, get them to sign up for the TaxExact waitlist.